Rita Lita Hot sauce

Role: Art Director + Illustrator
Self-initiated work

Packaging illustration for a gourmet hot sauce brand, Rita Lita. It was named for the founders’ great great-grandma Rita + Lita (Spanish for granny). Grandma Rita grew up on her fathers’ farm in Jalisco, MX long before her family moved to Texas a few generations later. Rita has passed but her family has kept her recipes alive. They wanted to make a larger tribute to her in a way that would really makeher proud. Their mission is to create food products that Grandma Rita would have approved of.

I was inspired by Mexican and Texas icons like the Mexican Aztec eagle, the Yellow Rose of Texas, and color inspiration from both the Mexican and Texan flags. I also took inspiration from textured embroidery, warm colors, abstract outdoor pastels, and interesting table settings.

Project Development

Artwork has not been commissioned and is in no way affiliated with or licensed by Rita Lita. Copyright remains with the artist.